public speaking business Archives - Page 5 of 6

Get Your Audiences Involved and Get More Business

with Karen Lawson, Ph.D., CSP
Today’s audiences are different. Conditioned by their experiences in school and corporate training programs, they expect a presentation to be a learning experience, and they expect learning experiences to be active. Contemporary audiences are greatly influenced by computer games and simulations as well as videos and television. With a multitude of options at their fingertips, people are less tolerant of limited programming options. They want to be wowed by both quality content and quality entertainment, and it’s incumbent on us as speakers to deliver.
Your goal is to connect with your audience, and one of the most effective ways to do this is to get them involved. Audience involvement requires a different approach. Sometimes speakers prefer to simply stand before an audience and deliver their message. The ability to actively involve the audience requires a different skill set that many speakers have not as yet mastered. They may want to, but don’t know how.
Karen Lawson, Ph.D., CSP will share her practical, how-to approach to using interactive methods to increase audience impact and ensure speaker success whether an individual is delivering a keynote speech, making a sales presentation, or conducting a seminar or training session.
You will learn to:

Identify trends, influences, and considerations that shape demand for interactive speaking
Use specific interactive techniques to increase audience participation
Adapt interactive techniques to “dry” topics
Adapt existing material to a more interactive style
Identify sources for interactive techniques

Register (the date of the seminar is Tuesday, June 9) or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

public speaking and business, public speaking business

Master the Camera to Expand Your Exposure

with Shawne Duperon
Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand.
Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.
In this content-rich teleseminar, you will learn:
How to avoid on-camera mistakes
How to “dance” in a TV interview
Where to look when you’re on-camera
The best camera-ready clothing to wear
The difference between taped and live interviews
How to talk in 2- to 3-sentence “sound bites”
Why the first question is the most important
When and why you should “parrot” the reporter
How to meet both the reporter’s needs and your messaging goals
After this session with former TV reporter Shawne Duperon, you will understand how to be outrageously charismatic on camera. Over the last 20 years, five-time Emmy award winner Shawne has interviewed presidents, celebrities and sports stars. She’s filmed Colin Powell, Jimmy Carter, Hillary Clinton, John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby to name a few. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.
Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.

public speaking and business, public speaking business

Advice for speakers and presenters – 7 ways to turn a free gig into a financial windfall

You’ve been asked to speak for an audience. However, the event organizer or meeting planner tells you they can’t pay you. Your heart sinks knowing that speaking for free will cost you in the long run. You think of all the expenses you’ll incur gas, parking, photocopying materials, babysitter and speaking for free means you won’t be reimbursed for these incidental costs.
Although a free gig can eat into your bottom line, you don’t need to refuse it altogether. If you’re still building your expertise, free gigs can help you to refine your message and try out new concepts on an eager audience. … read more here

public speaking, public speaking business

Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales

with Albert Maruggi
Speakers, consultants and trainers are constantly creating content.
PowerPoint presentations, speeches, videos, demos.
You’re constantly sharing information online and off. But are you getting as much mileage as you can out of that content?
This teleseminar will help you think about new ways to publish, share and promote your content, your ideas and yourself.
Social media tools are inherently search engine-friendly and help you reach more people. Learn how the power of the Web can highlight the value you provide and solidify your standing as a thought leader in your niche. What would you be able to accomplish with more eyes and ears on more of your content?
You will learn how to:
Put your content in front of more eyeballs by making it “social,” findable and shareable
Use your content to squeeze out more “Google juice”
Benefit from thinking like a journalist
Get started on making valuable connections on the Web
Find influencers and potential clients online
Register or pre-order the CD or MP3 recording. Note our new policy: people who register for the teleseminar will get the MP3 recording of the session for free.
Special Limited-Time Offer:
If you want more information on using social media to promote your business, we suggest the MP3 recordings of two earlier programs to complement Albert’s program:
“Discover New Internet Publicity Strategies to Sell More Products and Get More Engagements” with Dan Janal
“Use Social Media Marketing to Grow Your Speaking & Consulting Business” with Ford Saeks
With your order of Albert’s teleseminar, CD or MP3, at checkout you will be offered these recordings.

public speaking business

Chutzpah 101: How to Approach Top Dogs to Sell Speeches, Sponsorships, and Products

with Ron Karr, CSP
What if you knew how to get the attention of top decision makers? How to entice them to engage in conversation, then engage your services? Would your life — and bank account — be different if you could speak directly to those who hold the purse strings, versus going through lower-level gatekeepers?
Ron is an über-salesman. He knows how to get to decision makers through strategy, courage, persistence, creativity — and chutzpah! He’ll share techniques he’s used to get to Steve Forbes, Cathie Black (CEO of Hearst Publications), Tim Ferriss (bestselling author of The Four-Hour Work Week) and many more. He’ll discuss how to adapt what he’s done so you can apply it to your situations.
You will learn:

how to avoid the most common mistake that prevents speakers from reaching their targets
the proper etiquette for networking power brokers
the key to leveraging relationships
how to create an enticing value proposition for each top dog
how you can generate so much conviction that you can’t not make the call — you have absolute belief you can help him/her
how how to uncover your prospect’s hot buttons and wrap your offer around those
the best ways to get through to the top decision makers

Get it all here

public speaking business, speaker bureaus

Bureau basics and beyond

Developing Relationships with Speakers Bureaus

Having as many people as possible market you makes good business sense.

Or does it?

How can you convince a speakers bureau to represent you? And what, exactly, does “represent” really mean? Will the bureau send a steady stream of business to you — or will it be an irregular trickle? Bureaus are inundated with speakers wanting to be booked, so how can you cultivate a positive relationship? And how do you know which bureaus are ethical, credible, and won’t leave you with unpaid travel expenses?

You will learn:
– how to get a bureau to represent you
– what it means to have a bureau represent you
– what you need to have before contacting a bureau
– how to find and choose bureaus to approach
– how to learn how they want to be contacted
– why you should not balk at paying a materials review fee
– the best ways to develop a relationship without being a pest
– the difference between net fees vs. gross fees and the importance of fee consistency
– realistic expectations of a bureau’s frequency of booking you.

The details are here.

public speaking, public speaking and business, public speaking business

If you are speaking as a professional business, or you are just involved in public speaking, using the law of attraction will get into the speaking frame of mind and will put you into the position where you will have created the mindset you need to become a successful public speaker. But remember one point here. It doesn’t matter how many leads you have, or how easy leads are provided to you. It doesn’t matter how many people sign up to hear your speech you are about to give. Without the proper mindset to guide your thinking, you won’t be successful and may just flop as a speaker.

(more …)

public speaking, public speaking and business, public speaking business, public speaking nerves

The Importance of Public Speaking

Public speaking is one spoke on the marketing and PR wheel, but is a very powerful medium to get your name, your company’s name out there and to brand yourself and your organization as thought leaders.

This is an excellent article on getting yourself out to speak, either for yourself or your company (or both!).

Read the whole article here.