Chutzpah 101: How to Approach Top Dogs to Sell Speeches, Sponsorships, and Products
with Ron Karr, CSP
What if you knew how to get the attention of top decision makers? How to entice them to engage in conversation, then engage your services? Would your life — and bank account — be different if you could speak directly to those who hold the purse strings, versus going through lower-level gatekeepers?
Ron is an über-salesman. He knows how to get to decision makers through strategy, courage, persistence, creativity — and chutzpah! He’ll share techniques he’s used to get to Steve Forbes, Cathie Black (CEO of Hearst Publications), Tim Ferriss (bestselling author of The Four-Hour Work Week) and many more. He’ll discuss how to adapt what he’s done so you can apply it to your situations.
You will learn:
- how to avoid the most common mistake that prevents speakers from reaching their targets
- the proper etiquette for networking power brokers
- the key to leveraging relationships
- how to create an enticing value proposition for each top dog
- how you can generate so much conviction that you can’t not make the call — you have absolute belief you can help him/her
- how how to uncover your prospect’s hot buttons and wrap your offer around those
- the best ways to get through to the top decision makers