“The Story is Everything”

Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation.

 

 

The conflict between what is and what could be and what is expected.

Stay true to your voice.  Stay true to your brand.

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