The Most Important Not-so-secret Secret to Successful Communication

OK. It’s not a secret. But there is a mystery to it, and today I have an answer.
Vince Lombardi is credited with saying, “The dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you’re willing to pay the price. “ Lombardi is also credited with saying, “You play like you practice.” In the world of music, we are also told to practice. To quote composer Igor Stravinsky (in a post on the blog Six Minutes, called “Eight Faulty Speaker Assumptions”) , “Practice. If you don’t, someone else will.” So why is it, therefore, that so many business presenters and speakers don’t practice before important communications? Is it fear? Lack of time? Laziness?
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