Public Speaking tips – What use is information?

Yes you are an expert in your field. Yes you can present mountains of information. But it will not impress your audience, nor will it create an impact … unless you make it relevant. Make it relevant to your audience. How will it solve their problems? How will it make life better or more profitable? Choose the pieces of information that will be of most use to them. Each piece of data or fact should be couched in a point about its usefulness. Use stories and case studies to further make an impact.