Promoting your organisation – tried and true

I know for ITC, and suspect for other organisations, that there is a tried and true form of publicity that always works for you.

For us, it is the local free newspaper.

For the local junior sporting bodies it is development and advertising through the school networks.

We have other avenues, and they all have to be maintained because they all reinforce the “tried and true” and they work occasionally- we got two new members from Yellow Pages this month, and yet hadn’t had an enquiry from that area for years – maintained them out of habit more than anything!!

So whatever it is that works for you, keep up the tried and true!