Make sure your audience follows you by giving them Signposts

People will hear and understand what they expect from a presentation.

If they do not hear what they were expecting then they will be confused and tune out.
If they do not understand the point of the presentation they will tune out.
It is important from the start of the presentation to cue the audience into who you are, what your credentials are and what you are going to do with them.
This does not have to be spelt out in words. There are all sorts of ways using references, body language and stories, for example, to set the scene and cue into what to expect from the presentation.
And this needs to continue throughout the presentation. Bridging between points should be seamless, but needs to, nevertheless, give those same cues as to what is happening and what to listen for.
One of the most powerful cues is the cue for a conclusion. This can wake people up. They are always ready for the wrap-up, and obviously the final point is one thing that they will remember (if you make it memorable) along with the opening.
So if you want people to give you attention and engage with your material throughout the speech give them the signposts they need so that they know what to listen for.
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© Bronwyn Ritchie If you want to include this article in your publication, please do, but please include the following information with it:
Bronwyn Ritchie is a professional librarian, writer, award-winning speaker and trainer. She is a certified corporate trainer and speech contest judge with POWERtalk, a certified World Class Speaking coach, and has had 30 years’ experience speaking to audiences and training in public speaking. This has been tip number 10 in the 30 speaking tips. In just 6 months time, you could be well on the way to being admired, rehired as a speaker, with the 30 speaking tips. Click here for 30 speaking tips for FREE. Join now or go to http://www.30speakingtips.com