How to wow 'em like Steve Jobs
Steve Job is the charismatic, driven CEO of Apple Computers and well known for his dynamic presentations. Carmine Gallo has analysed Steve Job’s presentations in an article titled How to Wow ‘Em Like Steve Jobs “Jobs,” he says, “learned a long time ago that a leader must be a company evangelist and brand spokesperson.”
He has distilled Job’s success into five tips, and I include here just the skeleton of what he wrote.
Sell the Benefit
Steve Jobs … sells an experience… “It’s not about the technology, but what the technology can do for you.”
Practice, Practice, and Practice Some More
Jobs takes nothing for granted during product launches. He reviews and rehearses his material…. ‘Truth is, the sense of informality comes only after grueling hours of practice.’
Keep It Visual
… there are very few bullet points in a Jobs presentation. Each slide is highly visual. … Simple and visual. Take a cue from Jobs and help your listeners visualize the message.
Exude Passion, Energy, and Enthusiasm
Jobs has an infectious enthusiasm.
“And One More Thing…”
At the end of each presentation Jobs adds to the drama by saying, “and one more thing.” He then adds a new product, new feature, or sometimes introduces a band. He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore — that “one more thing!”
It’s Your Turn
Gallo is the author of the new book, 10 Simple Secrets of the World’s Greatest Business Communicators. Visit him online at http://www.carminegallo.com/