How to craft a story

Kate started out with a powerful quotation ….

“The highest-paid person in the first half of the next century will be the ‘storyteller.’ The value of products will depend on the story they tell. Nike and many other global companies are already mainly storytellers. That is where the money is — even today.” -Rolf Jensen, futurist and author of The Dream Society

She makes the point

Not all stories are created equal. A good story is indeed powerful, but what many people call stories are not complete. They are just reports or facts. Many are just set ups for the real story. So what makes a good story good and also useful?
• Get the whole story
• Evoke an emotional response
• Deliver it well

Get all the details here http://bit.ly/c1M8q5