You’ve been asked to speak for an audience. However, the event organizer or meeting planner tells you they can’t pay you. Your heart sinks knowing that speaking for free will cost you in the long run. You think of all the expenses you’ll incur gas, parking, photocopying materials, babysitter and speaking for free means you won’t be reimbursed for these incidental costs.Although a free gig can eat into your bottom line, you don’t need to refuse it altogether. If you’re still building your expertise, free gigs can help you to refine your message and try out new concepts on an eager audience.
The only way you can make money if you’re speaking for free, is to sell something. You just have to. Otherwise, known as back of the room (BOR) sales, here are some tips for ensuring that you rake in the cash even if you’re speaking for free.
with Karen Lawson, Ph.D., CSP
Today’s audiences are different. Conditioned by their experiences in school and corporate training programs, they expect a presentation to be a learning experience, and they expect learning experiences to be active. Contemporary audiences are greatly influenced by computer games and simulations as well as videos and television. With a multitude of options at their fingertips, people are less tolerant of limited programming options. They want to be wowed by both quality content and quality entertainment, and it’s incumbent on us as speakers to deliver.
Your goal is to connect with your audience, and one of the most effective ways to do this is to get them involved. Audience involvement requires a different approach. Sometimes speakers prefer to simply stand before an audience and deliver their message. The ability to actively involve the audience requires a different skill set that many speakers have not as yet mastered. They may want to, but don’t know how.
Karen Lawson, Ph.D., CSP will share her practical, how-to approach to using interactive methods to increase audience impact and ensure speaker success whether an individual is delivering a keynote speech, making a sales presentation, or conducting a seminar or training session.
You will learn to:
- Identify trends, influences, and considerations that shape demand for interactive speaking
- Use specific interactive techniques to increase audience participation
- Adapt interactive techniques to “dry” topics
- Adapt existing material to a more interactive style
- Identify sources for interactive techniques
Register (the date of the seminar is Tuesday, June 9) or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.
with Shawne Duperon
Your speaking, training and consulting career can be helped or hindered by how you come across on camera, whether it’s a media interview, your demo DVD or a YouTube segment. Video media exposure can expand your visibility exponentially to potential customers and powerfully cement your credibility — when you use it well! If not, it can actually hurt your brand.
Using on-camera strategies and tactics, Shawne shares all the inside secrets to become exquisite on camera.
In this content-rich teleseminar, you will learn:
How to avoid on-camera mistakes
How to “dance” in a TV interview
Where to look when you’re on-camera
The best camera-ready clothing to wear
The difference between taped and live interviews
How to talk in 2- to 3-sentence “sound bites”
Why the first question is the most important
When and why you should “parrot” the reporter
How to meet both the reporter’s needs and your messaging goals
After this session with former TV reporter Shawne Duperon, you will understand how to be outrageously charismatic on camera. Over the last 20 years, five-time Emmy award winner Shawne has interviewed presidents, celebrities and sports stars. She’s filmed Colin Powell, Jimmy Carter, Hillary Clinton, John McCain, Morgan Freeman, YoYo Ma, Phil Mickelson and Bill Cosby to name a few. She knows what it takes to be great on camera and have reporters, producers and editors coming back for more.
Register or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.
You’ve been asked to speak for an audience. However, the event organizer or meeting planner tells you they can’t pay you. Your heart sinks knowing that speaking for free will cost you in the long run. You think of all the expenses you’ll incur gas, parking, photocopying materials, babysitter and speaking for free means you won’t be reimbursed for these incidental costs.
Although a free gig can eat into your bottom line, you don’t need to refuse it altogether. If you’re still building your expertise, free gigs can help you to refine your message and try out new concepts on an eager audience. … read more here
Many tools can be implemented for success in delivering your speech, whether you are giving a speech to a public audience, talking with members of a company board meeting, or simply offering a sales presentation. Such tools comprise explaining detailed examples, designing statistical charts, in addition to providing influencing testimony. Below, we will add another public speaking skill to the list and explain four special tips for using “evidence” in a influential speech.
Are you looking for a marketing tool that is both effective and inexpensive? Then pull out your microphone and do some speaking! Why should you consider ‘public speaking’ as a way to obtain new customers? Because it doesn’t cost anything, except your time, and it is effective.
http://adjix.com/4q58
If you speak for a living, whether you are part time, full time or BIG time, you need to be guided by strategies that get you the bookings. Here is what my 20 plus years booking and coaching speakers has taught me. (… more)
Public speaking is one spoke on the marketing and PR wheel, but is a very powerful medium to get your name, your company’s name out there and to brand yourself and your organization as thought leaders.
This is an excellent article on getting yourself out to speak, either for yourself or your company (or both!).
Read the whole article here.
with Rogene Baxter, RN, MA, CMC
Having a successful speaking/training/consulting business takes careful focus on consistent practices that can make or break your profitability. You’ve heard about spending time ON the business, not just IN the business — but what fun is that when you’d rather be speaking? Talented presenters have gone broke because they didn’t know how to squeeze the most profit from each engagement. If you don’t know how to do this you might be one of them.
Rogene has had a highly successful practice for nearly three decades. Clients flock to her for six-figure engagements. She’s figured out the small business practices that pay off big and keep her and a bevy of subcontractors thriving.
You will learn:
- why to start with a business mind-set
- how to develop formulas to more accurately determine fees in proposals so you are not underpricing your services
- what key components to include in a contract to ensure your IP is protected
- how to make sure you are paid on time and ramifications if you are not
- how to you make sure you’re paid regularly for more than one-time engagements
- ways to assure you are making what you think you are
- what you should know about using subcontractors to extend your impact and business
Register or order the CD or MP3 recording
Date: Thursday, June 26
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
Length: 60 minutes
Cost: $25
Special Limited-Time Offer:
If you want more information on ways to run your business more profitably, we’re offering a special discount — only $10 each (while quantities last) — on the audiotapes (note: not CDs or MP3s) of two earlier programs to complement Rogene’s program:
- “Don’t Grow Your Career — Build a Business” with Rita Risser, JD, CSP
- “Profitable Proposals For Contracts Beyond One-Time Events” with Warren Evans, CSP
- “Make More Money By Doing Less: How to Leverage One Engagement into Profitable Results for Your Clients and Your Bottom Line” with Lorna Riley, CSP
With your order of Rogene’s teleseminar, CD or MP3, at checkout you will be offered these tapes and transcripts at a special discounted price of $10/each. This offer expires July 15.
Via Lisa’s blog (who can embed videos – a skill I keep putting off, so I’ve put a link to the page on my website) – a video of a nine-year old from whom many or us could learn the value of self-possession, dignity, naturalness; oh and the value of a smile and excellent body-language ….
